IWC Schaffhausen, Geneva, Switzerland

The IWC Schaffhausen booth at the Salon International de la Haute Horlogerie 2017 (SIHH) held in Geneva exuded a unique and timeless sense of luxury. Its interior design, inspired by the Renaissance and Leonardo Da Vinci's "Golden Ratio" and "Divine Proportions," was a clear reference to the harmonious shapes of Florentine Palazzos. Seating, provided by Walter Knoll, allowed the Swiss watchmaker to communicate its constant quest of beauty and perfection. In particular, the Saddle Chairs and Saddle Barstools effortlessly enhanced IWC’s unique yet strong character.

Walter Knoll products such as Andoo chairs, Living Landscape sofas and the classic conversation chair Fabricius can be found at IWC boutiques across the world. Walter Knoll – distinctively yet subtly – translates interior concept and brand identity of IWC Schaffhausen into a furniture design language representing the brand’s core values.

ProjectIWC, Geneva, Switzerland
Walter Knoll locationExhibition Lounge
Walter Knoll productSaddle Chair, Saddle Barstool
PhotosGabriel Büchelmeier, Munich, Germany