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Privacy Policy

I. Information on the collection of personal data

1. Personal data

This Privacy Policy provides information on the collection of personal data when you use our website. Personal data is all data which can be related to you personally, e.g. name, address, e-mail addresses, user behavior.

2. Controller as defined by the GDPR
The Controller as defined by Article 4 (7) of the EU General Data Protection Regulation (GDPR) is

Walter
Knoll AG & Co.KG
Bahnhofstraße 25
71083 Herrenberg
Phone: +49 7032/208-0
E-mail: info@walterknoll.de www.walterknoll.de

(please also refer to our Legal notice).
You can contact our Data Protection Officer at datenschutzbeauftragter@walterknoll.de or by using our postal address and adding "FAO Data Protection Officer".

3. Notes on contacting us

When you contact us by e-mail or using the contact form, we store the data you disclose (your e-mail address, possibly your name and telephone number) to be able to answer your questions. We delete the data stored in this way once storing the data is no longer necessary, or will restrict processing if legal obligations to retain data apply.

4. External service providers
If, for individual services of our online offer, we commission service providers or would like to use your data for commercial purposes, we provide you with details of the individual processes below. We also name the determined criteria for the duration of storage.

5. SSL or TLS encryption

For reasons of security and for the protection of confidential content when transmitted, such as orders or enquiries you send to us as operator of the site, this website uses SSL or TLS encryption. You will be able to see when the connection is encrypted as the address bar of your browser changes from “http://” to “https://” and you will see a padlock icon in your browser bar.

II. General information on data processing

1. Scope of the processing of personal data

We process our users' personal data only as far as this is necessary to provide a functioning website, as well as functioning content and services. Users' personal data is processed regularly only after a user has given his/her consent. Cases in which it is not possible to obtain previous consent for real reasons and cases where it is permitted to process data due to legal regulations are an exception to this rule.

2. Legal basis for processing personal data

Point (a) of Article 6(1) of the EU General Data Protection Regulation (GDPR) is the applicable legal basis insofar as we obtain the data subject's consent to process personal data.

Point (b) of Article 6(1) of the GDPR is the applicable legal basis in the processing of personal data necessary for the performance of a contract to which the data subject is party. This also applies to processing procedures which are necessary to execute measures preliminary to a contract.

Point (c) of Article 6(1) of the GDPR is the applicable legal basis insofar as the processing of personal data is necessary for compliance with a legal obligation to which our company is subject.

Point (d) of Article 6(1) of the GDPR is the applicable legal basis in the case where vital interests of the data subject or another natural person necessitate the processing of personal data.

Point (f) of Article 6(1) of the GDPR is the applicable legal basis for processing if processing is necessary for the purposes of protecting a legitimate interest of our company or a third party except where such interests are outweighed by the interests or fundamental rights and freedoms of the data subject.

3. Deletion of data and duration of storage

The data subject’s personal data shall be deleted or blocked as soon as the purpose of storage ceases to apply. Storage can also take place if this was stipulated by the European or national legislator in Union regulations, legislation or other specifications to which the controller is subject. Blocking or deletion of the data also takes place if a storage period stipulated by the aforementioned standards elapses, unless the data must be stored for longer to conclude or fulfil a contract.

4. Data transmitted when entering into a contract for services and digital content

We transmit personal data to third parties only to the extent required to fulfil the terms of your contract, for example, to a financial institution entrusted to process payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties, for example for advertising purposes, without your express consent. The basis for data processing is point (b) of Article 6(1) of the GDPR, which allows the processing of data to fulfil a contract or for measures preliminary to a contract.

III. Provision of the website and creation of log files

1. Description and scope of data processing

Every time our website is accessed, our system automatically collects data and information from the computer system of the device accessing the site. This process involves the collection of the following data:

(1) Information about the browser type and the version used
(2) The user's operating system
(3) The user's Internet service provider
(4) The user's IP address
(5) Date and time of access
(6) Websites from which the user's system has gained access to our website
(7) Websites which are accessed by the user's system via our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Legal basis for processing data

Point (f) of Article 6(1) of the GDPR is the applicable legal basis for the temporary storage of data and log files.

3. Purpose of data processing

Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. The user’s IP address must remain stored for the duration of the session for this purpose.

Data is stored in log files to ensure the functioning of the website. Additionally, we also use the data to optimize the website and to ensure the security of our IT systems. Evaluation of data for marketing purposes does not take place in this regard.

This purpose also includes our legitimate interest in data processing pursuant to point (f) of Article 6(1) of the GDPR.

4. Duration of storage

The data shall be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of data being recorded to provide the website, the data is deleted when the respective session is ended.

If data is stored in log files, this is done seven days afterwards at the latest. Extended storage is possible. In this case, users’ IP addresses are deleted or modified so that they can no longer be allocated to the accessing client.

5. Opportunity to object and remove

Data must be recorded under all circumstances to provide the website and store the data in log files for the purpose of operating the website. As a result, the user has no opportunity to object.

IV. Use of cookies

a) Description and scope of data processing

Our website uses cookies. Cookies are text files stored in the or by the Internet browser on the user's computer system. If a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic character string which enables unique identification of the browser the next time the website is accessed.
We use cookies to enhance your user experience of our site. Some elements of our website require the accessing browser to also be identifiable after a page change.

The cookies store and transfer the following data:

(1) Is this the first visit? Controls animation on the start page
(2) Was the navigation presented? Controls header presentation animation
(3) Which products are bookmarked? Controls bookmark content

b) Legal basis for processing data

Point (f) of Article 6(1) of the GDPR is the applicable legal basis for the processing of personal data using cookies.

c) Purpose of data processing

The purpose of using technically necessary cookies is to simplify use of the website for users. Some functions of our website cannot be offered without the use of cookies. To this end, the browser must be recognized even after a page change.

The user data collected by technically necessary cookies is not used to create user profiles.

This purpose also includes our legitimate interest in the processing of personal data pursuant to point (f) of Article 6(1) of the GDPR.

d) Duration of storage and opportunity to object and remove

Cookies are stored on the user's system from where they are transmitted to our site by the system. This means that you as user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or limit the transfer of cookies. Cookies which have already been stored can be deleted at any time. This can also take place automatically. Disabling cookies for our website can lead to not all the functions of the website being able to be used in their full scope.

This website uses the following types of cookies, the scope and functioning of which are described below:

(1) Transient cookies (see da)
(2) Persistent cookies (see db).

da) Transient cookies are automatically deleted when you close the browser. These include, in particular, session cookies. These save what is called a session ID, with which different queries from your browser throughout the session can be allocated. This means your computer can be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

db) Persistent cookies are automatically deleted after a specific period of time expires. This can vary from cookie to cookie. You can delete the cookies from the security settings of your browser at any time.

dc) We use cookies to be able to identify you in subsequent visits if you have an account with us. Otherwise you would have to log in each time for each visit.

V. Newsletter

1. Description and scope of data processing

On our website, it is possible to subscribe to a free newsletter. When you register for the newsletter, the data from the input mask is transferred to us.

Mandatory field: E-mail address

Optional: Title, interest, first name, last name, language, country

Furthermore, the following data is also collected when you register:

(1) IP address of the system accessing our site
(2) Date and time of registration

During the registration procedure, we ask for your consent to the processing of data and also refer you to this Privacy Policy.

No data is passed on to third parties in connection with data processing for the dispatch of newsletters. The data is used exclusively for sending the newsletter.

2. Legal basis for processing data

Point (a) of Article 6(1) of the GDPR is the applicable legal basis for the processing of data after the user has registered for the newsletter if the user has given his/her consent.

3. Purpose of data processing

Our collecting the user's e-mail address is to allow us to send the newsletter.

The collection of other personal data during the registration process is used to avoid the service or the specified e-mail address being misused.

4. Duration of storage

The data shall be deleted as soon as it is no longer required to achieve the purpose for which it was collected. The e-mail address of the user is thus stored as long as the newsletter subscription is active.

The personal data otherwise collected as part of the registration procedure is generally deleted after a period of seven days.

5. Opportunity to object and remove

The user can cancel his or her subscription to the newsletter at any time. For this purpose, there is an appropriate link in every newsletter.

This also makes it possible for you to withdraw your consent to the saving of the personal data collected during the registration procedure.

Engagement of third parties

The newsletter is sent out by the shipping service provider
Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany. You can view the shipping service provider's Privacy Policy here:
https://www.inxmail.de/datenschutz.
The shipping service provider can use the recipients' data in pseudonymous form, in other words without any link to a user, to optimize or improve the provider's own services, e.g. for the technical optimization of shipping and representation of the newsletter or for statistical purposes. The shipping service provider does not, however, use the data of our newsletter recipients to contact them or to hand the recipients' data on to third parties.

Measuring success
The newsletters contain what is referred to as a "web beacon", in other words a tracking pixel which is called up by our server or, if we employ a shipping service provider, by the server of this provider when the newsletter is opened.
When the newsletter is delivered, the external server can then collect certain data of the recipient, for example the time of access, the IP address or details on the e-mail program (client) used. The name of the image file is individualized for every mail recipient by adding a unique ID. The sender of the mail remembers which ID belongs to which e-mail address and when the image is called up can thus identify which newsletter recipient has just opened the e-mail.

This information is used for the technical improvement of the service using the technical data or the target audiences and their reading habits using the call-up locations (which can be determined using the IP address) or access times. The statistical evaluation also includes the ascertainment of whether the newsletter was opened, when it was opened and which links were clicked. This information can, for technical reasons, be linked to individual newsletter recipients. However, it is neither our intent, nor that of the shipping service provider, if such a provider is employed, to monitor individual users. The evaluations are rather intended to understand the reading habits of our users and thus adapt our content to suit the users or to send different content to suit the interests of our users.

VI. Contact form and e-mail contact

1. Description and scope of data processing

Our website features a contact form which can be used to contact us electronically. If a user does this, the data entered in the input mask shall be transferred to us and stored. This is the following data:

Mandatory details: Title, name, street/road, postcode, town, country, e-mail
Voluntary details: Company, phone, fax

At the time the message is sent, the following data is also stored:
(1) IP address of the user
(2) Date and time of registration

During the send procedure, we ask for your consent to the processing of data and also refer you to this Privacy Policy.

Alternatively, you can also contact us using the e-mail address specified. In this case, the user's personal data sent with the e-mail is stored.

The data is not disclosed to third parties in this context. The data is used exclusively for processing the conversation.

2. Legal basis for processing data

Point (a) of Article 6(1) of the GDPR is the applicable legal basis for the processing of data after the user has given his/her consent.

Point (f) of Article 6(1) of the GDPR is the applicable legal basis for the processing of data transferred when an e-mail is sent. If the purpose of e-mail contact is the possible conclusion of a contract, the additional legal basis for the processing is point (b) of Article 6(1) of the GDPR.

3. Purpose of data processing

We process personal data from the input mask solely for the purpose of processing contact. If the user makes contact by e-mail, there is also a required legitimate interest in data processing.

The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our IT systems.

4. Duration of storage

The data shall be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and the data sent by e-mail, this is the case when the relevant conversation with the user has been ended. The conversation is ended when the circumstances indicate that the situation concerned has been conclusively clarified.

The personal data collected additionally during the send procedure is deleted at the latest after a period of seven days.

5. Opportunity to object and remove

The user has the right to withdraw his or her consent to the processing of personal data at any time. If the user contacts us, he or she can withdraw his or her consent to his or her personal data being stored.
All this requires is an informal message by e-mail or regular mail/fax using the contact data mentioned initially (Paragraph I.). The lawfulness of the data processing which has taken place until consent is withdrawn remains unaffected by the revocation.

If your consent to store data is withdrawn, the conversation cannot be continued.

All personal data which was saved as part of this contact process will, in this case, be deleted.

VII. Rights of the data subject

If your personal data is processed, you are a data subject as defined by the GDPR and you have the following rights vis-à-vis the controller:

1. Right to information


You can demand a confirmation from the controller as to whether we are processing personal data concerning you.
If personal data is being processed, you can demand to be informed by the controller of the following:
(1) the purposes of the processing for which the personal data is intended;
(2) the categories of personal data to be processed;
(3) the recipients or categories of recipients who have been provided with or will be provided with personal data concerning you;
(4) the planned period for which the personal data concerning you will be stored, or, if specific details cannot be revealed, the criteria used to determine that period;
(5) the existence of the right to request from the controller rectification or deletion of personal data concerning you or restriction of processing or to object to processing;
(6) the right to lodge a complaint with a supervisory authority;
(7) all available information on the origin of the data if the personal data is not obtained from the data subject;
(8) the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
You have the right to demand information on whether the controller intends to transfer personal data concerning you to a third country or international organization. In this context, you can demand to be informed of the appropriate safeguards in accordance with Article 46 of the GDPR in connection with the transfer.

2. Right to rectification

You have the right to request from the controller rectification and/or completion of personal data if the processed personal data concerning you is incorrect or incomplete. The controller must rectify the personal data without undue delay.

3. Right to restriction of processing

You shall have the right to obtain from the controller restriction of processing of personal data appertaining to you where one of the following applies:
(1) the accuracy of the personal data is contested by you, for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you oppose the deletion of the personal data and request the restriction of the use of personal data instead;
(3) the controller no longer needs the personal data for the purposes of processing, but you require the data for the establishment, exercise or defense of legal claims; or
(4) you have objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override your grounds.
Where the processing of personal data concerning you has been restricted, such personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
A data subject who has obtained restriction of processing pursuant to the aforementioned prerequisites shall be informed by the controller before the restriction of processing is lifted.

4. Right to erasure

a) Obligation to erase

You shall have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies;
(1) the personal data concerning you is no longer necessary in relation to the purposes for which it was collected or otherwise processed;
(2) you withdraw consent on which the processing is based in accordance with point (a) of Article 6(1), or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing;
(3) you object to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR;
(4) the personal data concerning you has been unlawfully processed;
(5) the personal data concerning you has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
(6) the personal data concerning you has been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

b) Information to third parties

If the controller has made the personal data concerning you public and is obliged to delete the same pursuant to Article 17(1) of the GDPR, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that you as the data subject have requested the deletion by such controllers of any links to, or copy or replication of, this personal data.

c) Exceptions

The right to erasure does not exist insofar as processing is required
(1) for exercising the right of freedom of expression and information;
(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) of the GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) of the GDPR insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
(5) for the establishment, exercise or defense of legal claims.

5. Right to information

If you have asserted your right to correction, deletion or restriction of processing vis-à-vis the controller, the controller is obligated to inform all the recipients to whom the personal data concerning you was disclosed of this correction or deletion of data or of the restriction of processing, unless doing so proves to be impossible or would involve a disproportionate effort.
You are entitled to receive information about these recipients from the controller.

6. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to provide a different controller with this data without the controller who was initially provided with this personal data hindering you, providing
(1) processing is based on consent having been given pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on the basis of a contract pursuant to point (b) of Article 6(1) of the GDPR and
(2) processing is carried out by automated means.
In exercising this right, you further have the right to have the personal data concerning you transferred directly from one controller to another, where technically feasible. The rights and freedoms of others must not be adversely affected by the exercising of this right.
The right to data portability does not apply to the processing of personal data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to object

You shall have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) of the GDPR, including profiling based on those provisions.
The controller shall no longer process the personal data concerning you unless the controller can demonstrate compelling and legitimate grounds for the processing which outweigh your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims.

Where personal data concerning you is processed for direct marketing purposes, you shall have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Where you object to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
In connection with the use of information society services – notwithstanding Directive 2002/58/EC – you can exercise your right of objection by automated means where technical specifications are used.

8. Right to revocation of your declaration of consent under data protection legislation

You have the right to revoke your declaration of consent under data protection legislation at any time. Revocation of consent does not affect the lawfulness of processing carried out based on consent up until the same is revoked.

9. Automated decision on a case-by-case basis, including profiling

You have the right to not be subjected to a decision based solely on automated processing – including profiling – which has legal implications for you or significantly affects you in another way. This does not apply if the decision
(1) is required to conclude or fulfil a contract between you and the controller,
(2) is permissible based on Union or member state legislation to which the controller is subject, and this legislation contains appropriate measures to protect your rights and freedoms as well as your legitimate interests; or
(3) is made with your express consent.

However, these decisions may not be based on specific categories of personal data according to Article 9(1) of the GDPR, insofar as point (a) or (g) of Article 9(2) of the GDPR does not apply and appropriate measures were taken to protect rights and freedoms as well as your legitimate interests.
With regard to the cases mentioned in (1) and (3), the controller shall take appropriate measures to protect rights and freedoms as well as your legitimate interests, which at least includes the controller’s right to request someone’s intervention, present their own point of view and contest the decision.

10. Right to lodge a complaint with a supervisory authority

You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us. The supervisory authority relevant to us is: Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit (State Data Protection and Freedom of Information Officer) Baden-Württemberg, Dr. Stefan Brink, Königstraße 10a, 70173 Stuttgart, Germany, Tel.: +49 711/61 55 41-0, Fax: +49 711/61 55 41-15, E-mail: poststelle@lfdi.bwl.de

VII. Analysis tools and advertising

1. Google Analytics

This website uses functions of the web analytics service Google Analytics provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies. These are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of the website will normally be transmitted to and stored by Google on servers in the United States.
The saving of Google Analytics cookies takes place on the basis of point (f) Article 6(1) of the GDPR. The website operator has a legitimate interest in the analysis of user behavior to optimize both his online service and his advertising.

IP anonymization
On this website, we have activated the IP anonymization function. This means Google will truncate the user's IP address within member states of the European Union or other states which are parties to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases, the full IP address is sent to a Google server in the USA where it is truncated. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage to the website provider. The IP address transmitted from your browser by Google Analytics will not be associated with any other data held by Google.

Browser plugin
You may object to cookies being stored by selecting the appropriate settings in your browser software. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google from capturing the data generated by the cookie referring to your use of the website (incl. your IP address) and processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection
You can stop your data being collected by Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer. This prevents the future collection of your data when visiting this website: Disable Google Analytics.
For more information on how user data is dealt with at Google Analytics, consult Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded a contract with Google for order data processing and completely implement the strict regulations of the German and European data protection authorities when using Google Analytics.

Demographic features with Google Analytics
This website uses the “demographic features” function of Google Analytics. Reports containing statements on the age, gender and interests of site visitors can therefore be compiled. This data comes from Google’s interest-based advertising and from visitor data made available by third-party providers. This data cannot be assigned to a specific individual. You can disable this function at any time using the ad management settings in your Google account or object generally to your data being collected by Google Analytics as shown under “Objection to data collection”.

2. Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in connection with cross-device functions of Google AdWords and Google DoubleClick provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your cell phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account is based solely on your consent, which you may give or withdraw from Google (point (a) Article 6(1) of the GDPR). For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on point (f) of Article 6(1) of the GDPR. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
For more information and the data protection provisions, please refer to Google's Privacy Policy at: https://www.google.com/policies/technologies/ads/.

3. Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is referred to as conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your Internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can easily opt out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on point (f) of Article 6(1) of the GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, refer to the Google Privacy Policy: https://www.google.de/policies/privacy/.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

4. Facebook Pixel
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users’ identities. However, the data is stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook Privacy Policy. This will allow Facebook to display ads both on Facebook and on third-party sites. As operators of this website, we have no control over how this data is used.
Facebook's Privacy Policy contains more information on the protection of your privacy: https://www.facebook.com/about/privacy/.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

VIII. Social media

1. Facebook plugins

Our sites use plugins of the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You will recognize the Facebook plugins on our site by the Facebook logo or the "Like" button. You will find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.
When you visit our site, the plugin will establish a direct connection between your browser and the Facebook server. Facebook thus receives the information that you with your IP address have visited our site. If you click the Facebook Like button while you are logged into your Facebook account, you can link the content of our web pages to your Facebook profile. In this way, Facebook can link your visit to our site to your user account. We would like to point out that we, as operator of the site, are not aware of the content of the data transmitted or the purposes for which it is used by Facebook. For more information, please refer to Facebook's Privacy Policy at: https://de-de.facebook.com/policy.php .
If you do not want Facebook to be able to link your visit to our web pages with your Facebook user account, please log out of your Facebook user account.

2. Twitter plugin

Our sites integrate functions of the Twitter service. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Retweet” function, the web pages you have visited are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter during this process. We would like to point out that we, as operator of the site, are not aware of the content of the data transmitted or the purposes for which it is used by Twitter. For more information, please refer to Twitter’s Privacy Policy at: https://twitter.com/privacy.
You can change your privacy settings at Twitter in the account settings at https://twitter.com/account/settings.

3. Pinterest plugin

On our site, we use social plugins of the social network Pinterest operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").
When you access a site containing such a plugin, your browser establishes a direct connection to the servers of Pinterest. In this process, the plugin transmits protocol data to the Pinterest server in the USA. This protocol data may include your IP address, the address of websites visited which also contain Pinterest functions, the type and settings of the browser, date and time of your query, the way you use Pinterest as well as cookies.
For information on the purpose and scope of data collection and the further processing and use of that data by Pinterest as well as your rights thereon and setting possibilities for protecting your privacy, please refer to Pinterest's Privacy Policy: https://about.pinterest.com/de/privacy-policy.

IX. Plugins and tools

Google Maps

This site uses the map service of Google Maps via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a legitimate interest pursuant to point (f) of Article 6 (1) of the GDPR.
For more information on how user data is dealt with, refer to Google's Privacy Policy: https://www.google.de/intl/de/policies/privacy/ .

In the event of any dispute arising out of or in relation to this Privacy Policy, the original version (in German) of this Privacy Policy is legally binding.

Privacy Policy last updated: 05/18/2018